Othón García

Diplomat

The intellectual who founded Social Bitácora, who seeks human understanding

The historian and internationalist Othón García is the founder of Bitácora Social, a company of social studies that brings together more than 300 anthropologists, who are dedicated to understanding man in society, his daily life, consumption habits, and entertainment. With Bitácora he has managed to make financial groups, the media, academic institutions, as well as museums, foundations and government sectors understand their audiences and users.

Othón García studied International Relations at the Universidad Iberoamericana and took History courses in the United States, Norway and the Soviet Union. He is the owner of the first children's bookstore in Madrid, which he assumes as the mission of promoting reading among the little ones but also as a hobby.