Magnús Scheving

Entrepreneur and Motivational Actor Present in More than 500 Million Homes Around the World

"When I was a little kid growing up in Iceland, I always dreamed about creating something that could have an impact on the whole world, and even as a young boy I was passionate about fitness and sports."

Magnús Scheving is an actor, athlete, entrepreneur and creative, who has sought to improve the lives of people around the world.

Scheving is primarily famous for his role as "Sportacus" on LazyTown, the children's series that encourages parents and children to make healthy choices. More than 170 countries have watched the television series that he wrote, directed and produced. LazyTown has won several awards, including a BAFTA. Additionally, he has received nominations for two Emmys.

He is the author of several books on LazyTown including Stingy. It's Mine, Stephanie. The Dance Festival, Ziggy. No Toothbrush For Me, Robbie Rotten. Balloon Bumble, Pixel. Sleep Trouble, Sleepless in Lazytown, Sportacus. On The Move, Trixie. No Rules For Me and It's Sports Day!

He became Iceland's Athlete of the Year. He has also been named Iceland's Marketing Man and Entrepreneur of the Year, and has won the Nordic Public Health Award and the Icelandic President's Export Award.

Magnús is CEO of the LazyTown Entertainment brand, and world leaders such as David Cameron, Cecilia Morel, Michelle Obama and former Mexican President Felipe Calderón have requested his help to address the problem of childhood obesity. The European Commission and the United Nations have also listed him to promote healthy and active lifestyles.