A global brand builder, entrepreneur, and cultural strategist focused on creating narratives grounded in purpose and credibility. She has held executive positions at the World Economic Forum, the United Nations, UNICEF, UNHCR, and the Global Fund. She has also contributed to the launch of initiatives such as Product (RED) and the Sustainable Development Goals (SDGs). Her work focuses on building trust, mobilizing communities, and creating enduring brands.

Founder and CEO of We Are All Human and its flagship initiative, The Hispanic Star. This nonprofit organization has collaborated with more than 300 companies, 100 Hispanic organizations, research institutions, and media outlets to amplify the stories and perspectives of the Latino community in the United States.

Founder of Sotol Romo, an ultra-premium Mexican brand rooted in tradition and entrepreneurial spirit. Recognized as a leading voice for Latinos and women, she is an award-winning author and speaker. In 2026, she was recognized by Bloomberg’s Women Who Lead initiative and was named by TIME magazine as one of the 17 most influential Hispanic people of 2024.

She represents civil society at the World Economic Forum and has received numerous honors, including the Ellis Island Medal of Honor, a place on ALPFA’s 50 Most Powerful Latinas list, and recognition as one of People magazine’s 25 Most Influential Latinas.