The Festival de las Ideas, Puebla 2025, celebrated its fourth edition from May 29 to 31 under the theme “Unconventional Spirit,” bringing together leading voices in thought, science, art, technology, economics, and leadership at the Auditorio Metropolitano. Over three days, conferences, conversations, and artistic performances invited attendees to challenge established paradigms, explore new perspectives, and recognize the power of ideas to transform both individual lives and society. Featuring prominent figures such as Checo Pérez, Alfonso Cuarón, James Clear, Matt Kibbe, and Nacho Cano, this edition reaffirmed the Festival as a platform for inspiration, dialogue, and freedom, where creativity and critical thinking drive the vision of a better future.